Eric NicholsFeb 12, 20232 min readAdvertising Trends: The 2023 EditionAs this new year is already underway, 2023 is set to be an exciting year for advertising with new technologies and shifts in consumer...
Eric NicholsMay 19, 20222 min readAre worries about the economy about to Snap, Crackle, and Pop your Marketing Plans? In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
Eric NicholsNov 29, 20214 min readWould You Play In A Recital At Your Age?I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Cameron PatrickMay 2, 20214 min readMarketing Tip #5: Lather, Rinse, Repeat.If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
Brad NicholsApr 3, 20214 min readTomorrow's TrendsI just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
Cameron PatrickFeb 7, 20215 min readMarketing #101, Tip #2: Advertising...Does It Really Work?On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
Cameron PatrickJan 29, 20214 min readMarketing #101, Tip #1: Keep What You've Got You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...