Would You Play In A Recital At Your Age?
I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
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Brad Nichols
Jul 21, 20212 min read
What can hot dog buns teach us about marketing?
Most of the hot dog buns that I've met have always been split on the side. Then on a recent trip to my local grocery store, I came...
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Cameron Patrick
May 2, 20214 min read
Marketing Tip #5: Lather, Rinse, Repeat.
If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
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Eric Nichols
Apr 18, 20213 min read
No, The Customer Is Not Always Right...For Your Business
Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...
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Brad Nichols
Apr 3, 20214 min read
Tomorrow's Trends
I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
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Cameron Patrick
Mar 21, 20213 min read
Marketing: Expectations vs. Reality
In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
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Cameron Patrick
Feb 28, 20214 min read
I Scream, You Scream, We All Scream for... Pent-Up Demand
Pent-up Demand is real. Lock up the economy for any reason, pandemic, recession, war, etc, and us consumers get antsy. We want to spend...
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Eric Nichols
Feb 21, 20214 min read
Marketing #101, Tip #4: It's Not a Sprint
It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...
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Cameron Patrick
Feb 14, 20214 min read
Marketing #101, Tip #3: How to Plan
One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
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Cameron Patrick
Feb 7, 20215 min read
Marketing #101, Tip #2: Advertising...Does It Really Work?
On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
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Cameron Patrick
Jan 29, 20214 min read
Marketing #101, Tip #1: Keep What You've Got
You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...
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Eric Nichols
Jan 16, 20214 min read
The Hot & Cold Business of HVAC Marketing
If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
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Eric Nichols
Dec 19, 20202 min read
It's All About Balance
How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
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Eric Nichols
Dec 6, 20203 min read
Don't Shoot the Messenger, Just the Message
There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
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