Anyone can run a marathon. It’s simple, just don’t stop running until you reach the finish line. How hard it is between the start and...

Netflix offering advertising opportunities… if you’re a traditional broadcaster, your first thought was probably “Sh*t, here we go again....

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Most of the hot dog buns that I've met have always been split on the side. Then on a recent trip to my local grocery store, I came...

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...

Pent-up Demand is real. Lock up the economy for any reason, pandemic, recession, war, etc, and us consumers get antsy. We want to spend...

It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...

You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...

If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...

How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...

There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...