Traditional Media

May 19, 20222 min read

Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

Nov 29, 20214 min read

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Apr 3, 20214 min read

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Mar 21, 20213 min read

Marketing: Expectations vs. Reality

In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...

Feb 14, 20214 min read

Marketing #101, Tip #3: How to Plan

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

Jan 16, 20214 min read

The Hot & Cold Business of HVAC Marketing

If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...

Dec 19, 20202 min read

It's All About Balance

How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...

Dec 6, 20203 min read

Don't Shoot the Messenger, Just the Message

There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...