Media

May 19, 20222 min read

Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

Nov 29, 20214 min read

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

May 2, 20214 min read

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Feb 7, 20215 min read

Marketing #101, Tip #2: Advertising...Does It Really Work?

On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...

Jan 16, 20214 min read

The Hot & Cold Business of HVAC Marketing

If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...

Dec 19, 20202 min read

It's All About Balance

How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...

Dec 6, 20203 min read

Don't Shoot the Messenger, Just the Message

There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...