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B2B Marketing: Where has the time gone?
B2B marketing trends.
Eric Nichols
Mar 27, 20232 min read
23 views
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Would You Play In A Recital At Your Age?
I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Eric Nichols
Nov 29, 20214 min read
47 views
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Marketing Tip #5: Lather, Rinse, Repeat.
If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
Cameron Patrick
May 2, 20214 min read
137 views
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No, The Customer Is Not Always Right...For Your Business
Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...
Eric Nichols
Apr 18, 20213 min read
54 views
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Tomorrow's Trends
I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
Brad Nichols
Apr 3, 20214 min read
40 views
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Marketing: Expectations vs. Reality
In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
Cameron Patrick
Mar 21, 20213 min read
39 views
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Marketing #101, Tip #4: It's Not a Sprint
It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...
Eric Nichols
Feb 21, 20214 min read
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Marketing #101, Tip #3: How to Plan
One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
Cameron Patrick
Feb 14, 20214 min read
37 views
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Marketing #101, Tip #2: Advertising...Does It Really Work?
On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
Cameron Patrick
Feb 7, 20215 min read
54 views
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Marketing #101, Tip #1: Keep What You've Got
You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...
Cameron Patrick
Jan 29, 20214 min read
41 views
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