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Eric Nichols
May 19, 20222 min read
Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
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Eric Nichols
Nov 29, 20214 min read
Would You Play In A Recital At Your Age?
I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
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Cameron Patrick
May 2, 20214 min read
Marketing Tip #5: Lather, Rinse, Repeat.
If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
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Eric Nichols
Apr 18, 20213 min read
No, The Customer Is Not Always Right...For Your Business
Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...
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Brad Nichols
Apr 3, 20214 min read
Tomorrow's Trends
I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
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Cameron Patrick
Mar 21, 20213 min read
Marketing: Expectations vs. Reality
In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
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Eric Nichols
Feb 21, 20214 min read
Marketing #101, Tip #4: It's Not a Sprint
It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...
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Cameron Patrick
Feb 14, 20214 min read
Marketing #101, Tip #3: How to Plan
One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
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Cameron Patrick
Feb 7, 20215 min read
Marketing #101, Tip #2: Advertising...Does It Really Work?
On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
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Cameron Patrick
Jan 29, 20214 min read
Marketing #101, Tip #1: Keep What You've Got
You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...
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Eric Nichols
Jan 16, 20214 min read
The Hot & Cold Business of HVAC Marketing
If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
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Eric Nichols
Dec 6, 20203 min read
Don't Shoot the Messenger, Just the Message
There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
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