Business

May 2, 20214 min read

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Apr 18, 20213 min read

No, The Customer Is Not Always Right...For Your Business

Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...

Apr 3, 20214 min read

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Mar 21, 20213 min read

Marketing: Expectations vs. Reality

In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...

Feb 21, 20214 min read

Marketing #101, Tip #4: It's Not a Sprint

It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...